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Landscape PS AVA.jpg
Borderlands Logo_4x_edited.png
Corrected First Mock up.png

Borderlands is a personal project wine brand from the Pacific Northwest. 

This project was an opportunity to create a product and brand entirely from scratch. Working through both the physical design and brand development taught me how branding extends beyond graphics, influencing form decisions, material choices, and how a product is ultimately perceived.

Corrected First Mock up.png
Corrected First Mock up.png

branding details

Borderlands Logo_4x_edited.png

This is the primary brand logo, to be used when a wordmark is the best fit. Works great on web, mobile, and secondary packaging that is less descriptive than primary packaging.

Blue Borderlands_4x.png

This inverted version of the primary logo is used to distinguish white wine offerings. Occasionally used in web & mobile. 

Red Borderlands Logo with Compass_4x.png

This primary logo variant is for exclusive use on red wine primary & secondary packaging.  It should not be used in any web or mobile design.

Borderlands II red compass_4x.png

Red wine primary packaging wordmark & icon.

Blue Borderlands Format II _4x.png

White wine primary packaging wordmark & icon.

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Wine Bottle with Glass Mockup_edited.png
Corrected First Mock up.png

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Perspective Bag Mox new Background_edited.jpg
Final Box Red text.png
Borderlands Logo_4x.png
Back label.png
Red Wine Label Option I .png
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