


Borderlands is a personal project wine brand from the Pacific Northwest.
This project was an opportunity to create a product and brand entirely from scratch. Working through both the physical design and brand development taught me how branding extends beyond graphics, influencing form decisions, material choices, and how a product is ultimately perceived.


branding details

This is the primary brand logo, to be used when a wordmark is the best fit. Works great on web, mobile, and secondary packaging that is less descriptive than primary packaging.

This inverted version of the primary logo is used to distinguish white wine offerings. Occasionally used in web & mobile.

This primary logo variant is for exclusive use on red wine primary & secondary packaging. It should not be used in any web or mobile design.

Red wine primary packaging wordmark & icon.

White wine primary packaging wordmark & icon.

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