Structural & graphic designer who thinks in shelf impact, story, and strategy.
I started in packaging design because I wanted to understand branding at the point where it actually gets tested - in somebody's hands. Throughout all my experiences in brand and packaging, I build for performance, not just aesthetics. Uniting manufacturing knowledge & structural design principles underneath a clear creative vision allows me to approach problems differently.
I serve as the Panel Director of Cal Poly's Packaging Symposium, and as a board member of RAW Magazine and Design Lab.
Structural & graphic designer who thinks in shelf impact, story, and strategy.
I started in packaging design because I wanted to understand branding at the point where it actually gets tested - in somebody's hands. Throughout all my experiences in brand and packaging, I build for performance, not just aesthetics. Uniting manufacturing knowledge & structural design principles underneath a clear creative vision allows me to approach problems differently.
I serve as the Panel Director of Cal Poly's Packaging Symposium, and as a board member of RAW Magazine and Design Lab.
Artwork
Bonus! My Artwork
Acrylic, 2021: Experimenting with rythm, flow and color.
Graphite, 2022: Mother Nature
At this time, I was really into circles, and what they can represent in artwork. I thought it would be interesting to create a geometric version of mother nature as a play on "sacred geometry".
Colored Pencil, 2023: Divine Feminine
This piece was attempt to use minimal lines to create a complete form. Notice how the lines of the cheeks connect to the eyes, which then flow to the chin.
Oil, 2026: Reclaimed
30 x 40"
This piece was my biggest canvas ever! Experimentation with light & shadow was the biggest goal of this painting.
Oil, 2025
Jelly!
This was a class project based on real life photos of desserts to evoke a sense of a landscape using food.
I was drawn to the idea of a jelly waterfall, which was lot of fun to paint. I hope you don't get too hungry!