48 HR Repack | Ainsley Gavin Design

48 HR Repack is a student packaging design competiton from problem to solution in 48 hours.

The 2026 prompt was to create a solution for delivery-app channel customers for Coca Cola. We focused on addressing:

Restaurant Needs - (Will the dieline be bulky and take up storage space? WIll it be quick to assemble?)
Driver Needs - (Will the drink be easy to carry and drive with?)
Customer Needs - (Is the packaging enough added value to buy a drink?)

We added a limited-release style adjustable interior graphics to enhance the unboxing experience - making it new each time.

Ease of carrying

Limited time inside graphic example: Superbowl Theme

The 2024 prompt was to create a Shareable experience for a two pack of Coca Cola. Our entry recieved a shoutout from the Coca Cola Company.

48 HR Repack is an annual student packaging and branding design competition. Students work in 48 hours to design a package from start to finish.

The 2024 prompt was to create a Shareable experience for a two pack of Coca Cola. Our entry recieved a shoutout from the Coca Cola Company.

First 5-10 Hours: Ideating, Sketching, Refining problem & solutions.

Hours 12-35: Prototyping, testing different dielines and graphics.

Hours 35-48: Finalizing dieline & graphics, photograph and submit with proposal.