Gib's Gym Essentials: Retail Display
As a part of ITP 408: Fiber Based Design, we designed a gym-themed countertop display for Gib's Grooming's travel-size products.
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Why gym themed? We wanted a gym theme for the retail display to show potential use case for Gib's Travel size line: In your gym bag.
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Equally as important, this would allow us to symbolically connect the regimen and routine of gym culture to men's grooming and hygine products.
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For this project, I was responsible for all structural elements and graphics.
Below is the design process, through prototyping, structural design and finally the graphic design.
Prototyping & Testing
Early ArtiosCAD Prototype Model
Iteration #6, accordion shelf insert, dieline seen above.
Stability Test, two tier design. Shelf Insert allows top tier products to displayed at an angle.
Main Base Dieline: What every other piece builds upon
Top: Cuts & Crease Lines
Bottom: Graphics applied
This custom design combines the bottom product holder and the main support of the shelf, side panels, and header card.
Our challenge was creating a design with minimal material to support the weight of 20 products on two tiers.
Most Technical Part: Shelf Insert Dieline
Top: Cuts & Crease Lines
Bottom: Graphics Applied
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This was the most difficult piece to design to create that unique "accordion" fold to hold each bottle snugly.
15+ iterations were prototyped to reach the final design.
ARTIOS Assembly Instructions
Graphic Design
Side Panel Graphics:
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By combining the look of a weight rack with the structure of the retail display, I was able to create a unique way to connect the gym theme with Gib's products.
Header Card:
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As the main textual information on this display, the header design needed to concisely communicate the value proposition. We created three rotating header cards, including special promotions for Father's Day and Back to School.
Promotional Video
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