Slack Internal Campaign: Customer Success Stories
The Story Behind the Campaign
As part of my Slack summer mentorship, I created three split screen campaign visuals for an internal marketing campaign to raise awareness of Salesforce customers that use Slack in their Salesforce ecosystem. Three of Salesforces largest customers that also use Slack are Spotify, Rivian, and Anthrophic.
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Official Salesforce ad from the same campaign:
As an internal campaign, still frame images were prioritized to be included in pitches to leadership. Below are my visuals for Anthrophic and Spotify that show how Slack "supercharges" the services of these companies.
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The goal was to show how Slack supports these services rather than draw a parallel between the two businesses.
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All visual design, brand messaging and copywriting were done by me.
As an internal campaign, still frame images were prioritized to be included in pitches to leadership. Below are my visuals for Anthrophic and Spotify that show how Slack "supercharges" the services of these companies.
​
The goal was to show how Slack supports these services rather than draw a parallel between the two businesses.
​
All visual design, brand messaging and copywriting were done by me.
I created three split screen campaign visuals for an internal marketing campaign to raise awareness of Salesforce customers that use Slack in their Salesforce ecosystem. Three of Salesforces largest customers that also use Slack are Spotify, Rivian, and Anthrophic.
​
My campaign visuals are based on this official Salesforce ad. Here is a sample pulled from Reddit where the splitscreen imagery was implemented:
The Story Behind the Campaign
As an internal campaign, still frame images were prioritized to be included in pitches to leadership. Below are my visuals for Anthrophic and Spotify that show how Slack "supercharges" the services of these companies.
​
The goal was to show how Slack supports these services rather than draw a parallel between the two businesses.
​
All visual design, brand messaging and copywriting were done by me.
To View Next:
As an internal campaign, still frame images were prioritized to be included in pitches to leadership. Below are my visuals for Anthrophic and Spotify that show how Slack "supercharges" the services of these companies.
​
The goal was to show how Slack supports these services rather than draw a parallel between the two businesses.
​
All visual design, brand messaging and copywriting were done by me.
To View Next:
